ABOUT US

    Lawrence Eu's great-great grandfather Eu Poh migrated from Hockien, Mainland China in 1918 and started a business with groceries, gifts and stationeries. Eu Poh's oldest son Eu Kim Hock alias Eu Kim Leong continued the business after his retirement. In the 1980's as Guan Hock Heng Corporation; they could hardly have imagined the business and expansion at the start of the new millennium. Eu Poh and their oldest son Eu Kim Leong, who many of you knew, had a passion for the products they sold, and the industry they served. The hardware and fishing tackle business bloomed!

    Our family business was established to concentrate in the sports fishing business, and it was wholly owned by Eu family. Today, this fast growing company is spearheaded by the third and fourth generations. The fishing business industry is very challenging. Mostly relying on manufacturer, imports, exports, it has become very competitive both locally and around the globe. The amount of inventory needs to increase to cover all the delays and the demands of the market which creates issues such as quality, service, value, space, and cost increase.

    The goal of our family business is to make the sports fishing products the best supplier this industry has ever seen. We would like to excel in every way we can, from service to quality as well as price and strive to meet the expectations of the most demanding customers. The business has returned back to China, Japan, Korea, as well as other part of the country such as Indonesia, Thailand, Singapore, Brunei, Australia, and the United States.

    Eupro was established in Tampa, Florida, U.S.A. by Lawrence Eu, the son of Eu Kim Leong. The Chinese Character for Eupro is "鱼骨头“. It is phonetically identical word for "Yu Tau Gu" in Chinese. It is pronounced similar to the word "Fish Head Bone". The design of Eupro represents a series of ideas, rather than just words; they show episode, it is not epochs, in family history. "Fish Head Bone" designs were marked on all of our fishing products and it used as trademark for Eupro.

    Eupro presents a comprehensive overview of our line of professional sports fishing products for the professional user in the United State. Our company currently supplies many fishing shops, volume buyers, and wholesale supplies. Eupro is proud to provide the highest quality in fishing materials, design, and service every single time to these buyers. The goal for Eupro business is to be the best fishing supplier and adjust to the needs of this industry, as well as help retailers and suppliers with their needs.

    At Eupro you will find the perfect choice of artistic styles and colors from around the world. Eupro believes that great design and quality is a key to success in professional sports fishing. That is why Eupro's designers have invested long hours traveling the world to create, to analyze, the styles, color, and bring you the latest classic design, tradition design, and contemporary modern with unique patterns. Whichever you select, our high quality of professional craftsmanship and fishing products ensures satisfaction.

    Eupro knows how important good sevices is to your business, and providing that service is our responsibility. Our new computer system will enable us to serve our customers more effectively on a day-to-day basis. Our persistence and dedication result in many opportunities for today's professional sport fishing products. Whether you are new to Eupro or already familiar with our extensive offering, we look forward to providing you the highest level of quality, delivery and service. We hope you have enjoyed using our professional sport fishing products in the past, and we look forward to the future.

    Eupro maintains a tradition of top quality and competitively priced products backed by unparalleled customer service and support. Our extensive manufacturing know - how delivers the highest quality sports fishing product available. Strict control standards are enforced in every step of the production process. Our highest qualities of fishing products we produce are the result of many years of experience, practice, and apprenticeship. Our Artisans join, carve, prepare and finish each fishing product by hand with outstanding years of experience, practice, and apprenticeship. Only top quality materials produce the best sports fishing products in the industry.

    Through generation, Eupro has designed and manufactured many fine professional fishing products. Today, Eupro produces and imports styles and colors that will add quality as well as value to your professional sport fishing products. No one in our industry is more knowledgeable about your needs, solves your design problems, or saves you money than Eupro. Moreover, designing our own new custom professional sports fishing products and finishing specialties is a constant endeavor to bring you the excitement you seek in today's product.

    Eupro realizes how important good service is to your business, and providing that service is our responsibility. When you need assistance, information, or recommendations for your sport fishing products, we can help. Our new computer system will enable us to serve our customers more effectively on a day-to-day basis. Our persistence and dedication result in many opportunities for today's professional sport fishing products. Whether you are new to Eupro or already familiar with our extensive offerings, we look forward to providing you the highest level of quality, delivery and service. We hope you enjoy using our outstanding professional sports fishing products. We look forward to the future.

    Thank you for your business. It is always our pleasure to serve you.